PDF: sustainable marketing a holistic approach 1st edition
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"Sustainable Marketing: A Holistic Approach" is a comprehensive exploration of the principles and practices of sustainable marketing in a contemporary context. This book emphasizes the integration of sustainability into marketing strategies, encouraging businesses to balance their economic goals with environmental and social responsibilities. It promotes a holistic approach that not only benefits the organization but also positively impacts society and the planet.
The book is authored by Dr. A. J. (Tony) S. K. Chia and Dr. Keong W. (Kerry) Seow, who combine their expertise in marketing and sustainability to provide valuable insights. It sheds light on the evolving landscape of marketing in the face of climate change and consumer demand for more responsible practices. The authors incorporate case studies and real-world examples to illustrate how businesses can implement sustainable marketing practices effectively.
The first edition of this book was published by SAGE Publications in 2021. It is identified by the ISBN 978-1544353317, which allows for easy reference and retrieval. This scholarly work serves as a key resource for students, educators, and practitioners looking to deepen their understanding of sustainable marketing frameworks and strategies.
Overall, "Sustainable Marketing: A Holistic Approach" encourages readers to rethink traditional marketing concepts and adopt innovative practices that foster sustainability. Through its thorough examination of sustainable marketing, the book aims to inspire a new generation of marketers who are equipped to drive change and contribute to a more sustainable future.
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